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Each year Mezzetta holds their National Sales meeting during the San Francisco, Winter Fancy Food Show. During the annual Sales Meeting, Mezzetta announces their “Broker of the Year” award to the broker that exemplifies the best overall success in the following categories:
• Distribution Proliferation - Best overall execution against new items and “fixing the mix”…measured through IRI and written submissions of successes.
• Shelving Superiority - Best overall execution of plan-o-grams, including shelf positioning and facings….measured through “before and after” photos of sets or “before and after” plan-o-grams.
• Display Domination - Best overall execution of off-shelf displays based on size, count and creativity….measured through IRI and submissions of photos.
Star Marketing is extremely proud to announce that Mezzetta’s choice for Broker of the Year in 2011 is none other than Star Marketing! This is a very prestigious award and Star Marketing is extremely proud of its entire team that made this award possible. There are over 20 Brokers that Mezzetta uses in the United States and for Star Marketing to come up with top honours against some extremely large well known Brokers, it is very rewarding. We now have the dubious task of defending our title for next year as everyone is now gunning for us!
Star Marketing is extremely pleased to announce their newest partner in Bruce Foods. Founded in 1928 in New Iberia, Louisiana, Bruce Foods is one of America's largest privately-owned food manufacturers with more than 1,200 employees, and four processing plants in the U.S. Their products are distributed throughout the world and can be found in more than 100 countries. Bruce Foods is known for their famous "Original" Louisiana brand hot pepper sauce, Casa Fiesta Mexican food items, Bruce's Yams, and Cajun Injector Products. They manufacture a variety of more than 350 food products under nine premium brands - all authentic, all delicious and all natural.
Casa Fiesta is a full line of authentic Mexican prepared foods and ingredients sold in supermarkets in over 100 countries worldwide. Casa Fiesta is produced by the Texas division of Bruce Foods Corporation and pioneered the first canned Mexican foods in 1931. The attractive Casa Fiesta product line continues the authentic ingredients and recipes of Old Mexico and Texas. The fields that produce the ingredients used in Casa Fiesta products have the perfect climate, topography, and growing conditions needed to manufacture the finest blend of peppers, spices, herbs, and vegetables that make up authentic Tex-Mex and Mexican cuisine. Casa Fiesta uses only all natural ingredients. The Casa Fiesta product line has over 100 different products. It offers a wide variety of sauces, dips, tortilla chips, shells, beans, rice, dinner kits, and seasoning mixes. All Casa Fiesta products are designed to provide authentic Tex-Mex taste that is conveniently prepared and affordable for any family. Most dishes can be prepared in less than 30 minutes, require few additional ingredients, and feature easy to follow and time-tested recipes.
ORIGINAL Louisiana Hot Sauce is the original hot sauce of Louisiana, a distinction that no other hot sauce can make. It can claim to be one of the very first Cajun food products, first introduced to the public with Cajun cooking, which is world famous for its unique taste and delicious flavour. ORIGINAL Louisiana Hot Sauce, from Bruce Foods in New Iberia, LA is the original cayenne pepper sauce of Louisiana, with an eighty year reputation for quality and perfection. Although Bruce Foods’ Louisiana Hot Sauce was the first hot sauce to use the state’s name, over the years the name Louisiana Hot Sauce has become a generic term requiring the creation of special markings to denote our Brand from its many imitators. The Brand now uses the word “ORIGINAL” in its name, along with the famous Red Dot on the label. What makes the Brand so special besides being first is the fact that it continues to use the time-honoured techniques that have distinguished Cajun cooking since the Acadian settlers first arrived in Louisiana in 1755.
Bruce's Yams are America's favourite yams. During the Thanksgiving holidays, Bruce's sells over 35% of all canned yams, equalling millions of cans. Bruce's proprietary manufacturing process peels the yams down to the ´Sweet Heart´ of the yam. Small chips and pieces of yams are removed during processing to produce a golden, moist fleshed, uniform sweet potato in a clear, golden syrup.
